Stylised head silhouette filled with images symbolising my creative journey, including design tools, sunburst and speech bubbles in blue, coral and pink tones. Includes handwritten text that reads'craft with purpose', 'journey with curiosity' and 'design with delight'.

HELLO

I'm Fiona, a product designer crafting thoughtful, purpose-driven digital experiences. I design with curiosity, helping teams bring ideas to life from concept to launch.

CASE STUDIES

Illustration of planet Earth in blue and coral tones with digital advertising icons reading 'Shop!', 'Sale' and 'Buy now!' floating around it.

Designing Good-Loop's first carbon measurement platform:
from what if to action →

Collage illustration in black and pink tones showing bold branding elements and a paint roller revealing a list of complex numbers

Reinventing Good-Loop's carbon measurement platform:
a complete product redesign →

ABOUT ME

My journey into product design

I've journeyed into product design from a background in jewellery design, retail display and running a side business creating and selling my illustrations. Drawing on these experiences, I take a holistic approach that blends aesthetics, design psychology, and strategic thinking. This helps me create designs that balance user needs with business goals, while also honing in on the details that elevate a product and spark joy.

Drawing of a hand-sharpened pencil pointing towards a heart in warm coral tones.

Let's work together!

I love bringing ideas to life on projects that have a positive impact on people's lives and the world around us. From crafting details that make you smile to collaborating on game-changing products, I believe in design that makes a difference.

I'd love to connect and explore ideas together ✨

GET IN TOUCH