Illustration of planet Earth in blue and coral tones with digital advertising icons reading 'Shop!', 'Sale' and 'Buy now!' floating around it.

CASE STUDY

Designing Good-Loop's first carbon measurement platform:
from what if to action

MY ROLE

In-house product designer

Research | Ideation | UX | UI | Stakeholder collaboration

View PDF →

BITESIZE SUMMARY

A carbon monitoring dashboard to help brands understand the hidden cost of their digital advertising. Designed from the ground up for tech-for-good startup, Good-Loop.

My challenge: shaping an early vision into a tangible, launch-ready design

PROCESS HIGHLIGHTS

Two-panel illustration: Left shows hands sketching with research insights on sticky notes, right shows early prototype dashboard designs labeled 'safe design vs wildcard'

Workshops distilled possibilities and united stakeholders around a core goal: the dashboard and its data had to feel approachable. Interactive prototypes then brought ideas to life and clarified design direction.

Creating both a 'safe' and a 'wildcard' prototype helped inject creativity into my design process without losing focus on core data deliverables.

OUTCOME

Collection of overlapping dashboard interface screens showing data visualisations, charts, and environmental metrics in teal and blue colour palette

The final design provided advertisers with a window into their digital emissions, giving them data that was easy to access and digest - a first and vital step towards reducing their carbon footprint.

I use a lot of dashboards in my role and this is one of the easiest to use

— ZAC, MEDIA AGENCY HEAD
READ THE FULL CASE STUDY (PDF) →

NEXT CASE STUDY

Collage showing bold branding and paint roller revealing complex data

Reinventing Good-Loop's carbon measurement platform:
a complete product redesign

View case study →